Rest Days
Year: 2024

Client: Rest Days Apparel 
Photography & Video: Marcus Read
Category: Brand Identity, Clothing Design, E-Commerce
Garment Manufacturing

Process coming soon

About:

Rest Days is a self-initiated project turned side hustle clothing brand, with a strong emphasis on sustainable and ethical garment production. The ethos behind Rest Days is giving yourself time and permission to rest and rejuvenate away from a digital presence and focus on enjoying the outdoors. Part of Rest Days is allowing people to find what they find as truly restful whether that is an active rest day, being social, solo or more sedentary, the goal is to create clothing that resonates with all trying to find that balance.

Strategic Objective:

To create small batches of clothing based on Victoria’s natural landscapes, with as minimal impact on the planet as possible. Creating small drops of limited clothing that will never be restocked, builds a strong community around those who are in the know.

Drop Theme: The Peninsula Tee is inspired by the rough surf and rugged coast line along the Victorian Peninsula. This graphic takes one of my landscape sketches and combines it with textures of plants and objects up on the Blairgowrie back beaches in a three-colour screenprint. These water-based screen print inks sink deeper into the fabric rather than sitting on top, creating a lightweight and more breathable design.


Visual Style:

Blending the laid-back lifestyle of Australian beach culture with casual street style across all aspects of this brand from e-commerce, social, print and textiles. Retro-inspired font family, film photography and warm tonal palette in photos and cinematography play into this relaxed notion of the “eternal summer and nostalgia”.

Editions: Each drop has its own hand-stamped unique code and edition number “RDA24001” stands for “Rest Days Apparel 2024 Drop 001”. This shirt specifically is number 63 out of 70 in “The Peninsula Tee” Drop.

Swing Tags: Each blind-debossed swing tag has a section of the drop graphic. If it were to be combined with the other 69 swing tags would make a replica of the graphic on the back of the t-shirt.