Sunday Sessions
Year: 2024
Client: La Roca
Category: Brand Identity, Posters, Merchandise
& Social Media
Year: 2024
Client: La Roca
Category: Brand Identity, Posters, Merchandise
& Social Media
About:
Sunday Sessions is part of La Roca’s new initiative to become more inclusive and welcoming to climbers who identify as women, non-binary and gender fluid. Bouldering is already becoming increasingly popular amongst various communities and demographics, however, it still maintains a macho and quite intense appearance to those new to bouldering.
Sunday Sessions is part of La Roca’s new initiative to become more inclusive and welcoming to climbers who identify as women, non-binary and gender fluid. Bouldering is already becoming increasingly popular amongst various communities and demographics, however, it still maintains a macho and quite intense appearance to those new to bouldering.
Sunday Sessions created by Lauren Marc is a monthly Sunday morning event outside of typical opening hours who prefer a quieter and more welcoming climbing environment. Sunday Sessions also hosts small workshops focusing on injury prevents, strength train and other topics related to climbing all at the requests of its members.
Context:
While remaining under the umbrella of events and services that La Roca now hosts, creating the identity for Sunday Sessions was an opportunity to stand out from established branding. To embody an inclusive, welcoming environment created by Sunday Sessions, a myriad of colours, textures and more manual printing techniques were used.
While remaining under the umbrella of events and services that La Roca now hosts, creating the identity for Sunday Sessions was an opportunity to stand out from established branding. To embody an inclusive, welcoming environment created by Sunday Sessions, a myriad of colours, textures and more manual printing techniques were used.
Visual Style:
Branching into a more fun, playful and experimental style of design, I created all elements of this brand on the Risograph printer. This style of printing has limited semi-transparent spot colours, which print one colour at a time, which created the desired inconsistency I was looking for in the alignment of each layer.
Branching into a more fun, playful and experimental style of design, I created all elements of this brand on the Risograph printer. This style of printing has limited semi-transparent spot colours, which print one colour at a time, which created the desired inconsistency I was looking for in the alignment of each layer.
